Friday, July 1, 2011

 Most viewed online ad: 'Evian Roller Babies' set world record (Video)

NEW YORK, USA -- Evian's 'Roller-skating Babies' viral ad, created by BETC Euro RSCG, has been watched 65,500,000 times through online video websites as of 1 July 2011 - setting the new world record for the Most viewed online video advertisement .

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The Guinness world record for the most viewed online video advertisement is also 'Evian Roller Babies', which has been watched 25,687,416 times through online video websites as of 19 August 2009.

Guinness World Records also recognized the largest advertisement on a building; it was for the Financial Times newspaper covering an area of 19,125.48 m² (205,865.02 ft²).

  The ad ties in with Evian's "live young" strapline and shows babies performing a series of increasingly skilled roller-skate stunts, set to the tune of 'Rapper's Delight'.

  The man behind the ad, Rémi Babinet, founder of BETC Euro RSCG and global creative director of Euro RSCG, said: "The Evian campaign has succeeded in proving that creativity can at the same time be very qualitative and very universal.

 "In a climate of crisis and general gloom this advert shows that it can play the role of a positive spur in a depressed market."