Saturday, June 18, 2011

 First website made out of chocolate: Sagres sets world record (Video)

LISBON, Portugal -- Portuguese brewery Sagreshas fashioned a website entirely out of chocolate to promote Sagres Preta Chocolate , its new cocoa-flavored beer , setting the world record for the First website made out of chocolate .

  Photo: The World's First Website Made Of Chocolate: Sagres Preta Chocolate's website.   
 ( enlarge photo )

The Guinness world record for the largest collection of chocolate bars belongs to Bob Brown (USA) whose collection contains 770 different chocolate bars.

  Guinness World Records also recognized The world's largest beer mat, created by Carlsberg: it measured 15 m (49.21 ft) in diameter with a thickness of 6 cm (2.36 in) in Fredericia, Denmark.

  The company, which is the largest brewer in Portugal, hired a chocolate master (yes, such a person exists) to replicate the company's website in chocolate, at which time it was photographed carefully and then turned back into a website.

  Sagres tapped the talents of Victor Nunes, artistic director of the Óbidos International Chocolate Festival, to translate the brewery's existing website design and sculpted it out of white and dark chocolate, making individual 3D pieces shaped like everything from the Somos Guloses logo to a Facebook-like button, said Gray.

  Afterwards the chocolate website was created, a studio photographed all the websitecomponents in high resolution and in the different positions and stages.

  The navigation of the resulting website is clever, with buttons "cracking" like chocolate when moused over.

  To publicize its chocolate stout even further, the company is offering daily contests on its website , giving away six packs of the new beer and even rewarding contests winners with pieces of its chocolate website.