Monday, October 11, 2010
Most electricity generated on bikes within 24 hours - Soreen sets world record
MANCHESTER, UK--A group of 500 cyclists gathered at Manchester Velodrome for an event organised by Soreen, the fruity malt loaf company; they generated around 72,414 watt hours using static bicyles
- setting the new world record for the most electricity generated by pedalling on bicycles for 24 hours.
Photo: Iwan Thomas during the world record attempt for the most electricity generated by pedalling on bicycles for 24 hours.
Photo: Soreen
( enlarge photo
)
The previous Guinness World record for the most electricity generated within 24 hours by pedalling static bicycleswas 12953 watts, generated in Austria two years ago over a 24-hour period.
As well as trying to beat the record, the riders were raising money for The Christie, a specialist cancer hospital in Manchester, as Soreen had agreed to donate 5p per watt hour.
And they succeeded on both counts – generating around 72,414 watt hours to smash the previous record and raising over £3,500 in the process.
The event was kicked off by former Olympian, Iwan Thomas who set a high standard powering the totaliser.
Greater Manchester Police were also in attendance as well as a range of representatives from businesses around the city.
Cycling clubs from Manchester and the surrounding areas were also extremely well represented, battling it out to win a year's sponsorship deal from Soreen for producing the most watts as a team.
Invigilators from Guinness World Records were on hand to ensure there was fair play.
Cycling enthusiasts; David Clark, Carl Cleghorn, Stuart Kinsey and Darren Riley all completed the entire 24 hours and remained in good spirits even throughout the early hours of the morning, only pausing for toilet and stretching breaks!
Paul Tripp, Managing Director of Soreen states; "The team at Soreen felt this was an ideal opportunity to raise much needed money for a cause close to all of our hearts.
Using Soreen's established links with health and sports we thought this was a great way for our Manchester consumers to support The Christie and be a part of history by breaking a Guinness World Record™ in the process.
The level of support was fantastic and a massive thank you goes out to all of those involved."
Established over 70 years ago, Soreen is the UK's number one, original fruited malt loaf brand # Soreen are a Manchester based company whose bakery produces a range of products including; Britain's favourite Soreen malt loaf and snack pack, Soreen Fruity Five loaf and snack pack .
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