Tuesday, November 11, 2014

   Longest Fashion Show: Cotton breaks Guinness World Records record (VIDEO)

MIAMI BEACH, FL, USA -- Cotton 's 24 Hour Runway Show, a fashion fete presented by Cotton Incorporated in partnership with PEOPLE magazine was held on Miami Beach's iconic Ocean Drive, officially setting a new World Record based on length of time; with the help of more than 50 hair and makeup artists, 60 models festooned the record-breaking runway in more than 4,000 pieces of the finest cotton styles and walked a combined total of 96 dazzling mile, setting the new world record for the Longest Fashion Show, according to the World Record Academy: www.worldrecordacademy.com/ .

  Photo: Hosts Jason Kennedy, Bill and Giuliana Rancic close the world's longest fashion show. Cotton's 24 Hour Runway Show, a fashion fete presented by Cotton Incorporated in partnership with PEOPLE magazine was held on Miami Beach's iconic Ocean Drive, officially setting a new World Record for the "Longest Fashion Show" based on length of time. With the help of more than 50 hair and makeup artists, 60 models festooned the record-breaking runway in more than 4,000 pieces of the finest cotton styles and walked a combined total of 96 dazzling miles. ( enlarge photo )

The Guinness World Records' record for the most models modelling on a catwalk is 282 and was achieved by Have a Good Dream Co., Ltd and Thai Beverage Marketing Co., Ltd (both Thailand) at The Esplanade, Bangkok, Thailand, on 20 April 2010.

  Guinness World Records also recognized the world record for the richest fashion designer; it is Giorgio Armani (Italy). Clothes, watches, perfumes, homeware, and hotels all bear his name an incredible achievement for a medical school drop-out who's now worth a record $5.3 billion (£3.3 billion).

Typical fashion shows lasts 10-15 minutes, but thisrunway marathon - highlighting "The Moments of Our Lives" - revealed a "look-a-minute" for 24 consecutive hours, resulting in 1,440 cotton looks from more than 75 brands. The fabulous fashion event also served as one of several Miami Beach Centennial celebrations taking place throughout the year.

  "Featuring a new look on the runway every minute for 24 hours straight is challenging," said Ric Hendee, Senior Vice President, Consumer Marketing, Cotton Incorporated . "With the help of some great sunny Miami Beach weather, an amazing team of designers, models and everyone involved, we are so happy to have proved that it can be done successfully."

   Hosted by Giuliana and BillRancic, E! News' co-host and Miami native JasonKennedy and TV Host and MichaelYo from "The Insider" on CBS, Cotton's 24 Hour Runway Show took place from Friday, November 7, at 8 p.m. EST and lasted through Saturday, November 8 at 8 p.m. EST. The event featured performances and appearances by Jason Derulo, Trey Smith, Fantine, D.J. Irie and fashion icon Olivia Palermo.

    "As we embark on a year-long celebration to celebrate Miami Beach's Centennial anniversary, we are honored to have hosted Cotton 's 24 Hour Runway Show," said Miami Beach Mayor Philip Levine.

  "Breaking the Guinness World Record for the Longest Fashion Show is an incredibly historic event and a great honor for our city and its residents."

   Reaching more than two million viewers, the show was live streamed online from South Beach on TheFabricOfOurLives.com, PEOPLE.com, EOnline.com, PeopleEnEspanol.com, InStyle.com, Entertainment Weekly's EW.com, Essence.com, SouthernLiving.com and RealSimple.com.