Most expensive Baby photos: Angelina
Jolie's twins sets world record
NEW YORK, USA & LONDON, UK
-- People
magazine
and Britain's Hello!
magazine secured the exclusive rights to the photographs of
Angelina Jolie and Brad Pitt's twins ( Knox Leon and Vivienne
Marcheline
) for $14 million (to be donated to charity)-setting
the world record for the Most expensive Baby photos
.
Photo:
The first pictures of twins Knox Leon and Vivienne Marcheline
born to Angelina Jolie and partner Brad Pitt on Saturday,
July 12 at Lenval hospital in Nice were published simultaneously
in two celebrity magazines that hit newsstands on Monday,
August 4. Photo Credit: People / Hello ( enlarge
photo
)
The photos, purchased in a joint venture between
People and England’s Hello!
Magazine
, are expected to grace the covers of both
periodicals, arriving on newsstands today.
People
magazine
had secured US rights for the photos and
British glossy Hello! had won international rights.
"We're thrilled to be able to feature these pictures
in People," People
managing editor Larry Hackett said in a statement. "They will
delight our readers who have followed the growth of the Jolie-Pitt
family."
Celebrity magazines usually recover the millions
they shell out through increased sales of the magazine, higher
ad revenue resulting from increased page views on their websites
and resale of photos abroad. Sometimes, the cover price of
the magazine is also increased.
Twins Vivienne Marcheline and Knox Leon
have to be the richest babies in the world…or at least the
youngest philanthropists in the worlds.
The price for the celebrity baby photographs
is more than double the $US6 million People
paid for Jennifer Lopez's twins on a March cover.
Oscar winner Angelina Jolie
In an accompanying interview to Hello!, Angelina
says: 'It is chaos [at home] but we are managing it and having
a wonderful time.' Proud dad Brad Pitt says, "Viv is proving
to resemble Ange in spirit, attitude and physicality… And
Knox, he's a bit of me."
Jon Voight was surprised that daughter Angelina
Jolie had so many children, telling "FOX & Friends" on Thursday
that "she wasn't the kind that played with dolls, and then
all of a sudden she has all these kids." The actor, 69, went
on to say that his daughter "loves kids, she's very playful
— it's wonderful, just wonderful." As for newborn grandchildren
Knox and Vivienne, "they're healthy and doing well, and I'm
so happy." (see video
)
Pitt and Jolie's twins, Knox Leon and Vivienne
Marcheline, have not been glimpsed by the outside world since
they were born at a hospital in Nice, in the south of France,
on July 12.
Photo: In this May 15, 2008 file photo,
American actors Brad Pitt and Angelina Jolie arrive for the
premiere of the film "Kung Fu Panda," during the 61st International
film festival in Cannes, southern France. People
magazine
has scored the U.S. rights to exclusive photos
of Brad Pitt and Angelina Jolie's newborn twins, a representative
for the magazine told The Associated Press.
(AP Photo/Matt Sayles, file)
- enlarge
photo
Pitt, 44, and Jolie, 33, were reported to
have received 5 million dollars for the first pictures of
their first biological daughter, Shiloh, in June 2006, which
the power couple also donated to charity.
And last year, the couple sold intimate shots
of their son Pax, then 3 years old, to Hello!
and People
.
The two magazines are again sharing the rights to the Jolie-Pitt
photographs, with each publication contributing to the final
price.
Getty Images was back in the game this time: In
a statement, Getty co-founder and CEO Jonathan Klein said
his company was "delighted that all proceeds from these stunning
images will once again be donated entirely to charity. It
is a privilege to use the power of our imagery to make a difference
in the lives of so many throughout the world through the Jolie-Pitt
Foundation."
In June 2006, People
magazine
published six photos of Pitt, Jolie and baby
Shiloh, who displayed the Jolie pillow-lipped pout just days
after her birth. Media week reported two months later that
the issue sold 2.2 million copies, its biggest seller at the
time since its 4 million-selling 9/11 special.
As well as their biological brood, Pitt and Jolie
are also parents to three adopted children, Maddox, six, born
in Cambodia; four-year-old Pax, born in Vietnam; and Zahara,
three, born in Ethiopia.
Jolie, 33, and Pitt, 44, established their foundation
in 2006, often making children the focus of their giving.
They donated $1 million in June to The Education Partnership
for Children of Conflict to help children affected by the
war in Iraq.
Last year, the Jolie-Pitt Foundation gave more
than $300,000 to support the International Rescue Committee's
relief program for Darfur refugees.
Also the Jolie-Pitt Foundation gave $8.5 million
in the charity, evenly divided between the two of them. Most
of the $2.4 million that was distributed to charities included
$1 million each to the Epidermolysis Foundation and Doctors
without Borders. The Red Cross in Namibia, where baby Shiloh
was born, got $137,035.
The Foundation currently claims $6 million
in assets, excluding a $1 million pledge they made earlier
this summer to the children from war families. The new money
could bring their endowment to $20 million.
The previous record holder was Jennifer Lopez
,
who earlier this year received $6 million from People for
pics of her twins, Max and Emme.
Monday,
August 4, 2008
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