Tuesday, August 4, 2009
Largest Cheerleading Dance-Baskin-Robbins sets world record
CANTON, Mass., USA -- Baskin-Robbins hosted a talented group of 227 cheerleaders who performed a choreographed dance to the "Ice Cream and Cake" song by the Buckwheat Boyz-setting the world record for the Largest Cheerleading Dance .
Photo: Television host Mario Lopez helps out with a cheer routine in Westwood, Calif. prior to a world record attempt for the largest cheerleading dance to the tune of Ice Cream and Cake, to help launch the Baskin-Robbins Ice Cream and Cake Dance Video Contest. / Photo:John Hayes)
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To celebrate the launch of its new Ice Cream and Cake Dance Video Contest , Baskin-Robbins organized the Largest Cheerleading Dance , with Mario Lopez of Extra TV and Universal Cheerleaders Association ( UCA ).
The online contest asks Americans to channel their love of Baskin-Robbins and ice cream cake into creative dance videos for a chance to win a $10,000 grand prize.
Mario Lopez welcomed a talented group of 227 cheerleaders who performed a choreographed dance to the "Ice Cream and Cake" song by the Buckwheat Boyz.
Baskin-Robbins donated $1 for each record-setting participant, on behalf of the UCA, to the Muscular Dystrophy Association.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 29th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops.
Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries.
Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.
About Universal Cheerleaders Association
Universal Cheerleaders Association was founded in 1974 by Jeff Webb to provide high quality educational training for college and high school cheerleaders through summer camps and clinics on college campuses. UCA's goal is to inspire leadership on and off the field.
UCA believes that the primary purpose of a cheerleader is to support athletic programs and lead the crowd before and during games. Cheerleaders play an instrumental role in raising, leading and maintaining school spirit in and around their communities.
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Tuesday, August 4, 2009