Monday, November 9, 2009

Largest Bikini Parade-Kellogg Company sets world record

 JOHANNESBURG, South Africa--287 bikini-wearing South African women paraded down 1,690 meters of Melrose Arch Boulevard-setting the new world record for the Largest Bikini Parade .
 Photo: The world's Largest Bikini Parade included women of all ages and sizes and was organised to help raise money for breast cancer research. Photo by Peter Morey / Sunday Times, South Africa
  ( enlarge photo )

With high spirits the women led by SABC1’s Live presenter Bonang Matheba celebrated their femininity by making a difference in creating awareness for breast cancer in South Africa, as Special K® made a donation to the non-profit breast cancer awareness group, Pink Link.

   Other local celebs there were 5FM’s Grant Nash with his radio co-host Anele Mdoda there to show the girls their support.

   “As a brand, Kellogg’s® Special K® understands the importance of assisting women to look good and feel fabulous, no matter what their shape or size.
   We were delighted to see tall, short, boyish, curvy, pear and apple-shaped women all have the confidence to do things ‘their way’, and participate in the Largest Bikini Parade ,” remarked Sarah Mansfield, corporate spokesperson at the Kellogg Company of South Africa.

   “We decided to front this initiative to break the Guinness World Record ™ for the Largest Bikini Parade as we believe in the celebration of women and their bodies, and all the participants most certainly celebrated their femininity, whilst making a difference for breast cancer in South Africa.” concluded Mansfield.

   The previous world record for the Largest Bikini Parade held by America stood at 281, but Kellogg’s Special K and cancer awareness group Pink Link managed to attract 287 women in bikinis to Melrose Arch in northern Johannesburg.