Tuesday, September 2, 2014

  Most people unwrapping candy simultaneously: Kinder Canada breaks Guinness World Records' record (VIDEO)

TORONTO, Canada -- Parents and children gathered at the Canadian National Exhibition (CNE) to unwrap a KINDER SURPRISE egg and rejoice in the sweet satisfaction of breaking the Guinness World Records' record title for the most people unwrapping candy simultaneously; to celebrate KINDER®'s 40th anniversary worldwide, the event was part of KINDER Canada's "Unwrap a Smile" program that kicked-off during this year's back-to-school season, according to the World Record Academy: http://www.worldrecordacademy.com/ .

  Photo: "KINDER® Canada rejoices in sweet success today as 817 people gathered at the CNE to unwrap a GUINNESS WORLD RECORDS™ record for the most people simultaneously unwrapping a candy. Photo credit: Michelle Siu (CNW Group/Kinder Canada)".
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  The Guinness World Records' record for the Most people unwrapping a candy simultaneously is 817 participants, achieved by Kinder Surprise (Canada) at the Canadian National Exposition in Toronto, Ontario, Canada.

Guinness World Records also recognized the world record for the largest candy mosaic; it measures 130,83 m² (1,399 ft² 44 in²) and was created by Varena Betriebs GmbH and Haribo GmbH (all Austria) in Vöcklabruck, Austria.

   "It's an exciting time for KINDER®! We achieved the goal of breaking a GUINNESS WORLD RECORDS record and in doing so achieved our goal to unwrap hundreds of smiles," says Shoshana Price, group brand manager, KINDER® Masterbrand at Ferrero Canada.

  "When a parent gives a KINDER® SURPRISE® egg to their child, we hope a moment of joy and a smile will come from unwrapping the chocolate, the surprise inside and a toy for further play time together," says Price.

  "We were thrilled to have the support of Torontonians at the CNE and Canadians online across the country and we hope that every interaction with KINDER® keeps Canadians smiling."

   As part of the fall program, KINDER® Canada also custom-built an interactive KINDER® Smile Booth where a surprise moment of joy, between parents and kids is captured through photo/video. Families have the opportunity to share their fun KINDER® smile moment via email, Facebook or Twitter.

  The KINDER® Smile Booth opened in mid-August at the Toronto Eaton Centre and moved to the CNE today. It will continue to travel across the country for months to come.

    About Ferrero
    The Ferrero Company was established in 1946 in Alba, Italy. The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today - Nutella® hazelnut spread.    Since then the company has grown to become one of the world's largest confectionery companies with a vast global portfolio that includes high-quality products such as Ferrero Rocher® chocolates, Raffaello confections, Kinder® Surprise®, Kinder Bueno, Kinder® Chocolate, and Tic Tac® mints.

Video: Unwrapping a world record at the CNE

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