Monday, April 22, 2013

  Most Parmigiano Reggiano wheels cracked simultaneously: Whole Foods Market breaks Guinness world record

AUSTIN, TX, USA -- Whole Foods Market stores across the U.S., U.K. and Canada cracked 426 wheels of Parmigiano Reggiano before cheering fans on March 9 at 3 p.m. EST, setting the new world record for the Most Parmigiano Reggiano wheels cracked simultaneously at multiple venues, according to the World Record Academy: www.worldrecordacademy.com/ .

  Photo: Whole Foods Market reclaimed the World Record title for the most Parmigiano Reggiano wheels simultaneously cracked. On March 9 at 3 p.m. EST, stores across the U.S., U.K. and Canada cracked wheels before cheering fans, earning the title for 426 wheels cracked.
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 The Guinness world record for the most parmesan wheels cracked simultaneously was 378 and was achieved by Loblaw Companies Limited (Canada) at more than 200 distinct Loblaw stores throughout Canada on 24 March 2012.

  Guinness World Records also recognized the world record for the largest soft cheese, which was made by Edelweiss Kaesewerk, Kempten, Germany weighing 180 kg (396.8 lb) and was displayed at a public opening of their factory on 26 October 2002.

   "The excitement around Parmigiano Reggiano is palpable in our stores and goes well beyond our cheesemongers and Certified Cheese Professionals™," said Cathy Strange, global cheese buyer for Whole Foods Market.

  "Each year, our shoppers look to Whole Foods Market not only for the highest quality Parmigiano Reggiano, but also for an exciting event where they can witness the talent of our cheesemongers and taste the difference of a freshly cracked wheel of cheese hand-sourced from Parma."

  The events at each store ranged from face-offs between cheesemongers and tasting events highlighting the flavors of Italy, to plays on this year's theme, "Parmageddon," featuring zombies and astronauts.

  Some cheesemongers cracked their 85-pound wheels in under a minute.

  Related world records:
Cheese world records

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