Wednesday, August 8, 2012

  Largest cereal breakfast: Kiwi children set world record

AUCKLAND, New Zealand -- The Sanitarium Weet-Bix Breakfast Challenge saw 648 Kiwi kids and their teachers from 15 schools who gathered at Rugby World Cup venue, The Cloud to take part at a cereal breakfast in support of the New Zealand Olympic Team - setting the new world record for the Largest cereal breakfast, according to the World Record Academy: www.worldrecordacademy.com/.

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The Guinness world record for the largest bowl of cereal weighed 1,000 kg (2204 lb 10 oz) and was made in a bowl measuring 2.6 m (8 ft 6 in) in diameter and 1.5 m (4 ft 11 in) in height. The record was made by Kellogg's South Africa, Sync Communications and Automatic in Johannesburg, South Africa.

Guinness World Records also recognized the world record for the largest cereal treat; it weighed 4,678.35 kg (10,314 lb) and was achieved by "MEGA BITES" Beyond Productions, Inc. in La Cañada Flintridge, California, USA.

  Flushed with inspiration from Valerie Adams' silver medal-winning effort in the shotput earlier in the morning, the children ate their way through 300 boxes of Weet-Bix - doubling the previous record held by a school in New York.

  The world's largest cereal breakfast, attempted by students from 15 schools, required 420kg of Weet-Bix, 400 litres of milk and support from 100 event staff.

  Double Olympic gold medallist Danyon Loader, Olympic gold medallist Rob Waddell, youth Olympic medallist and 2016 Olympic hopeful Maddie Dillon and 2008 Olympian Moss Burmester attended the event and shared their experiences during the meal.

  Sanitarium Weet-Bix Challenge facts:
 • 648 Kiwi kids and helpers from 15 schools participated in the World Record attempt for the Largest Cereal Breakfast.
 • The world record was previously held by a school in New York with 324 participants
 • 420 kilos of Weet-Bix were brought in for the event
 • 400 litres of Meadow Fresh Milk were on hand for the breakfasts
 • More than 100 event staff on-site

  General Manager for Sanitarium Health & Wellbeing Company, Pierre van Heerden, said the Weet-Bix Challenge was created to give Kiwi kids the opportunity to show their support for the New Zealand Olympic team.

 "While London may be half a world away, we can still inspire and support our Olympic athletes through events like this," says Mr van Heerden.

 "The World Record attempt also gives Kiwi kids the chance to compete on the world stage, just like their Olympic heroes, and Weet-Bix is the "Breakfast of Champions and our Kiwi kids are champions."

   Related world records:
Largest cold cereal breakfast: Blind Brook Kids set world record (PICS & Video)

Largest porridge: Tula residents set world record (HD Video)

Largest Pancake Breakfast: Springfield (Video)

Longest rice flour pancake (dosa): Vijayawada hoteliers (Video)

Tallest stack of pancakes: Food Network UK

Highest pancake flip: Mike Cuzzacrea

Largest Omelette: Turkish chefs

Largest Asparagus Omelette  - Italian Chefs

Largest bowl of porridge  - Scott's Porage Oats

Largest Bowl of Oatmeal- Agriculture and Agri-Food Canada

Most Expensive Ham - Manuel Maldonado

Largest breakfast served on a single plate - The Sun

Largest batch of scrambled eggs - McDonald's

Largest bowl of porridge - Mornflake Oats

Tallest pancake stack - Sean McGinlay and Natalie King

Most pancakes served - The Lubbock Lions Club

Most pancakes made in one hour - Bob Blumer

Largest pancakes feed - Kiwanis Club

Wednesday, August 8, 2012 4:34 PM