Wednesday, February 17, 2010

  Longest Outdoor Bookcase - world record set by Ikea

 BONY BEACH, Sydney, Australia --In honor of 30th anniversary of their BILLY bookcase Ikea constructed an outdoor library, consisting of 30 red Billy Bookcases on Sydney's popular Bondi Beach , setting the world record for the Longest Outdoor Bookcase .
 Photo: Beach goers selects books from 30 red Ikea Billy bookcases lined up to form the world's longest outdoor bookcase to celebrate the 30th birthday of the brand's signature furniture piece Photo:Lisa Maree Williams/Getty Images ( enlarge photo )

The Swedish retailer filled the cases with beach reads for surfers, swimmers, and sunbathers to swap with one of their own or make a gold coin donation to buy, with proceeds going to the Australian Literacy & Numeracy Foundation.

   The bookcases were fastened to thick sheets of wood to keep them steady in the sand.

    The Billy Bookcase is a classic, streamlined design that's been used to store everything from pantry items to novels in homes all over the world, but it's rare to see it used in a public space.

   The BILLY is the best selling bookcase in history with over 40 million sold and 3 million a year still being produced.

    The one day event allowed beach goers to swap books or to buy them with the proceeds going to The Australian Literacy & Numeracy Foundation

    Every one in attendance also received a voucher for $30 off a limited edition BILLY 'Jader' bookcase. The BILLY 'Jader' bookcase is covered with graffiti supposedly originating from the work of Shakespeare.

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Wednesday, February 17, 2010


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