Monday, July 25, 2011

Most people modeling on a catwalk: Express set world record

NEW YORK, NY, USA --EXPRESS (NYSE: EXPR) took over Times Square in New York City by opening the catwalk to the public prior to a live runway show featuring the new Holiday 2011 Collection; with an astounding 1,243 people walking the runway, EXPRESS set the new world record for Most people modeling on a catwalk.
Photo: Express breaks Guinness World Record for most people modeling on a catwalk in Times Square, New York. Photo: Express, Inc.
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  The previous Guinness world record was 521 participants, , set by Galeries Lafayette in Paris.

Guinness World Records also recognized the world record for the most models modelling on a catwalk: 282, achieved by Have a Good Dream Co., Ltd and Thai Beverage Marketing Co., Ltd (both Thailand) at The Esplanade, Bangkok, Thailand .

  After successful fashion shows in Miami, Las Vegas and New Orleans, EXPRESS (NYSE: EXPR) took over Times Square in New York City, by opening the catwalk to the public prior to a live runway show featuring the new Holiday 2011 Collection.

  Before stepping out on the runway, participants received lessons on how to walk the catwalk from renowned lead runway manager, Susan Schroder.

  Runway participants also received an exclusive EXPRESS "I was a model for a minute" tee, and an EXPRESS-branded photo to upload to their favorite social media site after their catwalk moment.

  The fun didn't stop there: five lucky walkers were rewarded with $250 EXPRESS gift cards and several others received mystery cards with a surprise retail value ($10/$30/$75) that can be unlocked at any EXPRESS store nationwide.

Related world records:  
Tallest Bikini Model: Amazon Eve

Longest Catwalk: The Copenhagen Fashion Week

Oldest working model: Carmen Dell'Orefice (Video)

Largest Bikini Parade: Nashua Bikini Parade

Fashion World Records

Monday, July 25, 2011