Most
Expensive Champagne-world record set by Perrier-Jouet
[March
30]EPERNAY,France-- The limited edition 12-bottle box sets
of Perrier-Jouet
champagne, priced at 50,000 euros ($80,000) or 4,166 euros
(6,485 dollars) for a personalised bottle- set the world record
for the Most Expensive Champagne.
Sales will be limited to a "community of
super-rich" consumers in the United States, Britain, Japan,
China, Russia, Switzerland and France.
( enlarge
photo
)
"We are going to sell these box-sets to 100 people
around the world who will have a chance to customise their
own champagne, the ultimate luxury," said Perrier Olivier
Cavil, head of communications at Perrier-Jouet
.
"Each buyer will come to Epernay (in eastern
France) for a one-on-one meeting with our cellar master Herve
Deschamps, and will personally add a 'liqueur' to personalise
the bottles," he said.
A combination of sugar and wines from different
years, the liqueur will put the finishing touch on bottles
of Perrier-Jouet
's
2000 Belle Epoque champagne.
Buyers will also be offered a storage nest in Perrier-Jouet
's
cellars, to hold the bottles for another eight months.
The previous price record was held by a limited
edition of Dom Perignon champagne, which went on sale in 2005
for 12,000 euros per three-litre bottle.
Pernod Ricard, which owns the champagne brands
Mumm and Perrier-Jouet, is the fourth player in a booming
global market. Champagne producers exported 150 million bottles
last year, a 7.3-percent jump from 2006, in addition to 188
million guzzled in France, according to industry figures.
