Thursday, February 2, 2012

 First Self-Chilling Beverage: West Coast Chill sets world record (Video)

 IRVINE, CA, USA -- Joseph Company International will launch the "West Coast Chill," a new energy drink with an activation button on the can which allows the beverage to drop 30 degrees within minutes , setting the world record for the First Self-Chilling Beverage, according to World Record Academy (www.worldrecordacademy.com).

  Photo:West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, no caffeine and no artificial colors or flavors. An activation button on the can allows the beverage to drop 30 degrees within minutes. The can does not require any energy and eliminates the need for any refrigeration as it chills on demand at any condition. ( enlarge photo )

The Guinness world record for the most aluminium cans collected in eight hours is 152,800 weighing 1,732 kg (3,820 lb) at Bosse Field, Evansville, Indiana, USA, at an event organised by Habitat for Humanity of Evansville.

Guinness World Records also recognized the world record for the largest aluminum can chain; measuring 7.69 km (4.77 miles) and using 66,129 drink cans, it was created by Hillcrest Primary School, in Kloof, KwaZulu Natal, South Africa .

  This beverage features the EPA Stratospheric Award winning Microcool® technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source.

  An activation button on the can allows the beverage to drop 30 degrees within minutes.

 ( enlarge photo )

  The Chill Can does not require any energy and eliminates the need for any refrigeration as it CHILLS ON DEMAND (TM) ANYTIME ANYWHERE.

 "The Chill Can will revolutionize the beverage industry, and the way the consumer perceives a cold drink," according to Joseph Company International CEO, Mitchell J. Joseph.

  Part of West Coast Chill, Inc.'s "Greening Efforts" will include recycle bins specially made to RECAPTURE the cans for REUSE in an effort to reduce their carbon foot print.

   West Coast Chill Pure Energy Drink is scheduled to launch the end of the first quarter of 2012. It will be available initially in certain selected convenience stores in Southern California and Las Vegas.